With 30 years of international experience, Mr. Sam Husaini is an experienced marketing and communications professional who has worked mostly in India and the Middle East/West Asia region. Strategic marketing, branding, corporate communications, digital marketing, and propelling business expansion are among his areas of expertise.

Mr Sam has overseen marketing and communications for well-known companies, including Coca-Cola, Unilever, Mastercard, CNN, Emirates Airlines, Etisalat, and Abu Dhabi government agencies. In the Middle East and North Africa, he founded and served as the managing director of the Impact BBDO firm and has developed it into a top agency that works with companies like Abu Dhabi Government, Etisalat, Mars, and Pepsi.

In 2020, he established Procrealligence, a Fractional CMO that assists startups and brands with growth strategy and marketing.

P&L management, creating a brand and marketing plan, converting new businesses, designing integrated communications, team leadership, and mentoring are some of his primary competencies. He holds an MBA in Marketing & Finance and a Bachelor of Science in Chemistry